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The AI Insider reports that Vine Ventures led the $10 million round for Persona, with Z Fellows founder Cory Levy and Collective Global also participating. The existing story reported the funding but did not identify the investors.

The report also says Yadegari left MyFitnessPal in June, after it acquired Cal AI in March. It says Cal AI had reached more than $30 million in annual revenue in under two years.

Those details give more context to the founder and funding behind Persona, but do not establish how the new assistant will perform. The AI Insider attributes Persona’s product and business claims to Yadegari.

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