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Kotaku’s fuller account adds a specific economic objection from Epic chief executive Tim Sweeney: he says Steam’s AI disclosures could undermine developers’ businesses and livelihoods. The article gives no evidence that the labels have caused such harm, so that remains Sweeney’s claim, not an established effect.

The disclosures concern generative AI used to create game content such as assets, voiceover and translation. Kotaku says they appear in small text at the bottom of a Steam store page; Valve removed the separate requirement to disclose AI used for code earlier this year.

There is a wrinkle in Sweeney’s objection. Kotaku also reports that Epic’s Fab marketplace asks for content provenance because customers may have contracts requiring them to understand where game assets came from.

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