AWS, Amazon Music, Shakira’s Fundación Pies Descalzos and Laboratoria are launching free Spanish-language AI and cloud-computing training for women in Latin America, with a target of reaching one million by 2028. The programme begins in Colombia, aiming to connect mothers at schools supported by the foundation with training as technology reshapes work.
AWS AI Watch analysis
What happened
The initiative, AWS Entrena Latinas, is part of a wider Amazon Music campaign with Shakira. Rocío Guerrero, Amazon Music’s director of music for Latin America and Iberia, told the outlet that the programme grew from a partnership involving the singer’s foundation and Laboratoria, a non-profit that helps women build technology careers.
The one-million figure is a goal, not a count of people already trained. The account says the partners plan to offer the training in Spanish; it does not give course details, enrolment dates or how progress towards the target will be measured.
Why it matters
This is a concrete AI-literacy effort aimed at women who might otherwise be left to meet workplace changes without access to relevant training. Its focus on mothers connected to schools gives the programme a route into communities, rather than relying on a free course link to do all the heavy lifting.
The ambition is substantial, but reach alone will not show whether the training is useful. Course completion, practical skills and what opportunities participants can access afterwards will matter more than an impressive target on a campaign page.
Our read
A million-person goal gives this programme a clear test, and Spanish-language training makes the offer more specific than a broad promise to “empower” people with technology. The partners should publish the course content and report actual participation and outcomes. Until then, this is a serious plan, not a million success stories in advance.
What to watch
- When enrolment opens and what the courses cover.
- How many women enrol, complete training and gain practical skills.
- Whether the partners report outcomes beyond total reach.
- Whether the programme expands beyond its initial focus in Colombia.
Discussion spark: Should AI training programmes be judged mainly by how many people they reach, or by whether participants gain skills they can use in work?
Sources and evidence
- Shakira and Amazon Music Are Bringing AI Training to 1… – inkl (28 September 2026, 09:00 UTC)
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