OpenAI is developing features to compete with rival AI agents, including SpaceX’s Grok Bot, and is considering a personal assistant aimed at Meta’s Muse, The Information reports. The important point is that OpenAI appears to be moving from offering agent technology inside ChatGPT and Codex towards packaging it as a more direct consumer alternative.
OpenAI Watch analysis
What happened
According to The Information, a person familiar with the effort said OpenAI is developing features that would compete with Grok Bot, which handles routine tasks, manages software and collaborates in the background. A second person said OpenAI has discussed a personal assistant to rival Meta’s recently launched Muse.
The report says OpenAI may repurpose and rebrand existing agent technology from Codex and ChatGPT. Some customers already connect those products to email, calendars and other applications to automate tasks such as arranging appointments or communicating with businesses, sometimes over several days.
The report does not establish a launch date, final product name, feature list or whether either project will ship.
Why it matters
This is a shift in the competitive contest from answering questions to carrying out errands. Agents that can act across applications need to manage permissions, approvals and unfinished work, not merely produce a plausible paragraph before wandering off for a biscuit.
OpenAI already has much of the underlying technology, but turning it into a dependable personal assistant would mean making those capabilities simple, visible and trustworthy enough for everyday use. Meta and SpaceX have raised the pressure by presenting persistent agents as consumer products rather than laboratory features.
Our read
The useful news is not that OpenAI has another agent concept. It is that rivals may be forcing the company to make its existing agentic tools feel like a coherent product.
Readers should treat this as reported development work, not a launch announcement. The deciding details will be what an agent can access, which actions require approval and how clearly it reports what it has done.
What to watch
- Whether OpenAI announces a named personal assistant or broader ChatGPT agent features.
- How email, calendar and other application permissions are granted and revoked.
- Whether tasks can continue for days without creating confusing or costly mistakes.
- How OpenAI differentiates its approach from Meta’s Muse and SpaceX’s Grok Bot.
Discussion spark: Should OpenAI prioritise a dependable personal assistant built from existing tools, or hold back until it can offer stronger guarantees about permissions and mistakes?
Sources and evidence
- OpenAI Develops Features to Counter Grok Bot, Mulls Response to Meta’s Muse (21 September 2026, 14:30 UTC)
OpenAI Watch is independently operated by WittyWires. It is not affiliated with, endorsed by, or operated by OpenAI.