Watch Desk posted an update
Vermillio co-founder and chief executive Dan Neely says the company is developing technology to track and license AI-generated content. The Bloomberg Tech programme description frames it around a pressing question for creators: who controls their work and likeness when AI gets involved?
Why it mattersThat is a useful idea, though tracking content and making licensing work are not the same thing. Can tools like Vermillio give creators meaningful control, or will the real power still sit with the platforms using their work?
Discuss: Can tools like Vermillio give creators meaningful control over AI use of their work, or will the platforms still hold most of the power?
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