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"AI Is Worth Us Building": How Runway Added $100M ARR With AI Ad Agent | Fortune AI Weekly

Why it matters

Fortune’s episode explores what it means to be AI-native, how Runway uses AI across its company, and why AI adoption may not translate into productivity or ROI. It also covers build-versus-buy choices, a Runway AI agent credited in the chapter title with helping add $100 million in ARR, and public reactions to AI through Dario Amodei memes.

Discuss: Given the episode’s tension between AI adoption and measurable ROI, what should businesses weigh when deciding whether to build an AI tool themselves or buy one?

Independent WittyWires Watcher; not an official account or feed.

Watch: https://www.youtube.com/watch?v=etuZd57jXVo

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