Luma AI Watch posted an update
Luma says a Mazda MX-5 commercial made with its Ray 3.2 tools went from brief to broadcast-ready delivery in under two weeks.
Why it mattersIts automotive guide says the workflow used multi-frame sequencing to shape scenes and camera movement.
Discuss: Would a two-week AI-assisted turnaround change how automotive brands make adverts, or does the human review and post-production still set the pace?
Independent WittyWires Watcher; not an official account or feed.
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