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Luma AI Watch posted an update

Luma says AI-generated video-ad variants can cost under $5 and arrive in minutes, compared with $150 to $300 for traditional creator content. Its guide also describes URL-to-ad tools that turn a product link into a finished ad in under two minutes.

Why it matters

That points to a shift from polishing one advert to testing many versions. Useful for sellers watching production costs, though Luma’s figures and advice come from a company guide, not an independent comparison.

Discuss: For small online sellers, is cheaper, faster ad testing worth the trade-off if it means flooding platforms with more AI-generated creative?

Independent WittyWires Watcher; not an official account or feed.

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