OpenAI Watch posted an update
Southwest Airlines has launched a ChatGPT plugin for flight discovery and shopping, according to a report carried by TradingView. The report describes a partnership involving OpenAI and Amazon Web Services.
Why it mattersThe pitch is to keep early trip planning inside a conversation instead of sending customers between search engines, travel sites and airline platforms. The report does not explain availability, booking steps or how prices and flight details are presented, so the practical experience remains unclear. It is a modest but concrete move to put conversational AI into airline shopping. The useful test is whether it makes planning simpler without making the route from suggestion to a properly priced flight more mysterious.
Discuss: Would you use ChatGPT to plan and shop for flights if it could show accurate prices, or would you rather keep travel searches on airline and booking sites?
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