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Amazon has introduced an AI feature that turns a customer’s shopping history into a short summary of their personality, The Poke reports. The feature is currently available to US customers, according to the article.
Why it mattersThe summaries described in the report range from mundane to oddly specific. It is a small feature, but one that makes a familiar question rather less abstract: what does a retailer infer from the things you buy? The Poke’s account is based on examples circulating online, not a detailed explanation of how Amazon generates the summaries.
Discuss: Would you find a shopping-history personality profile amusing, useful, or a little too revealing?
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