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BBC staff have challenged director-general Matt Brittin over his praise for an AI-generated Doctor Who episode, raising concerns about creative work and the corporation’s public-service role.
Why it mattersAt a staff town hall, employees questioned his comments and called for the BBC to focus on human-led creativity. Brittin said the corporation needed to understand AI’s capabilities and risks, while stressing that people should lead its work. The exchange, reported by Deadline, shows the debate moving beyond whether AI can make convincing programmes to who gets to decide what the BBC should make.
Discuss: Should the BBC explore AI-made entertainment, or draw a clearer line around human-led production?
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