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OpenAI says Pollo AI is using GPT-5.6, GPT-6 Astra and GPT-Image-2.5 to help creators turn ideas into detailed images and cinematic video adverts. The announcement, published on 8 October, describes a specific use for OpenAI’s models: making campaign creative, not just chatting about it.

The details supplied are brief, so this is a useful glimpse of the partnership rather than a guide to what Pollo AI can produce or how the service works. Still, the jump from prompt to polished campaign is where generative tools start asking creative teams a practical question: how much of the production process should they hand over?

Discuss: Should AI campaign tools be judged mainly by how much production time they save, or by whether the work still feels distinctive?

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