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{'bodymarkdown': 'Websites and apps may need to serve AI agents as well as people, and a Forbes Technology Council panel offers practical ways to prepare.

Why it matters

Among its suggestions: separate price quotes from stock reservations, make information machine-readable, and set clear permissions for actions an agent can take.nn What happenednnIn an article published on 8 October, Forbes Technology Council members set out ways businesses could adapt their websites, apps and digital services as AI agents search, compare options and act for customers. The advice ranges from publishing structured product details and callable APIs to making prices, terms and permitted actions clear to software.nnOne concrete example: Abdullah Rashid of ClearTraced recommends letting agents request quotes without reserving stock, with unused holds set to expire. That could prevent a browsing agent from making an item appear unavailable to customers ready to buy. Other contributors argue for explicit checks on an agent’s identity, authority and permissions before it can transact.

Discuss: Should businesses make online services open to authorised agents by default, or require stronger proof and permission at every step?

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