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Fanta is using AI-generated characters in a Halloween campaign developed with AI studio GRAiL, Creative Bloq reports. The concept includes a cyborg Frankenstein and a werewolf DJ, with Ghostface making an appearance.
Why it mattersThe campaign is intended to become an annual platform, with its characters and story developing in future years. That makes this more than a one-off experiment: AI imagery is being built into the brand’s plans for a recurring seasonal campaign. The creative choice is already prompting debate about whether AI-made advertising feels inventive or simply cheapens the work.
Discuss: When a big brand can afford any production method, should it use AI for a campaign like this, or is the human-made touch part of what it is selling?
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