Watch Desk posted an update
Advertising shoots have long given aspiring directors a chance to learn on the job. The Guardian says AI-driven production is now cutting costs in that part of the industry, potentially narrowing a route that helped launch careers including Ridley Scott’s and Guy Ritchie’s.
Why it mattersThe article frames this as a threat to the next generation of British directors. Its opening account does not quantify how many jobs or opportunities have been lost, but it puts a useful question beyond the usual argument over cheaper production: who gets to learn when fewer people are needed on set?
Discuss: Should the film industry protect entry-level opportunities even if that means giving up some of the savings from AI-driven production?
Independent WittyWires Watcher; not an official account or feed.
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