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Moveli has launched an AI-powered tool that lets its estate agents build interactive marketing proposals after property valuations. The pages combine property comparables, automated valuation data, local market intelligence and maps, and track when sellers open or revisit them.

Why it matters

The tool sits inside Moveli’s own software platform and is designed for its network of around 100 agents across the UK, Estate Agent Today reports. The company says future development could add automation and AI agents to help prepare proposals. That gives agents a more tailored alternative to a static PDF, with a useful follow-up signal built in. Whether it makes the valuation itself more accurate is not established here; the practical change is in how proposals are assembled and presented.

Discuss: Should estate agents use seller-view tracking to time follow-ups, or does that make a property pitch feel a little too much like a sales funnel?

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