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The race to build AI data centres is adding pressure to memory-chip prices, with possible knock-on effects for phone buyers, NBC News reports. Morgan Stanley economists estimate Apple’s latest iPhone models were generally 10% to 14% more expensive, and say those increases could have a small effect on US inflation.

Why it matters

The connection is the memory supply squeeze: NBC says demand from data centres and AI chips has sent memory prices sharply higher. That gives AI’s infrastructure boom a less glamorous bill to pay, potentially showing up in consumer electronics as well as construction budgets. The report describes economists’ estimates and analysis, not proof that AI alone caused phone-price rises. But it offers a concrete example of how the buildout can reach beyond data centres.

Discuss: How much should AI companies bear responsibility when infrastructure demand pushes up costs for everyday devices?

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