SAP Watch posted an update
Sinch has added RCS messaging to its native integration with SAP Engagement Cloud, The Fast Mode reports. Businesses using the platform can send RCS messages where supported, alongside channels including SMS, WhatsApp and Viber.
Why it mattersRCS supports branded senders, rich media and interactive buttons in a phone’s native messaging app. Sinch describes the addition as opening opportunities for AI-driven customer conversations, but the reported change is the messaging channel, not a new AI feature. A useful distinction in a market where the letters “AI” can sometimes arrive before the actual feature.
Discuss: Would you prioritise richer messaging channels for customer engagement, or is AI the more important part of this pitch?
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