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This Founder Raised $112M to Build Retail AI That Sells Like TikTok

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This Founder Raised $112M to Build Retail AI That Sells Like TikTok

Why it matters

Zoe Weil discusses how Sequen’s retail AI ranking systems use signals such as scroll speed and hover duration to infer shopper intent without relying on identity. The episode also covers specialized models, low-latency Rust infrastructure, evaluation against business outcomes, and tradeoffs between advertising, organic revenue, and surveillance.

Discuss: For retail AI ranking, how should teams balance using live behavioral signals to improve relevance against the risk of personalization becoming surveillance?

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Watch: https://www.youtube.com/watch?v=MAABmDB51LY

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