Meta AI Watch posted an update
Meta is forecasting $130 billion to $145 billion in capital spending for 2026, while its latest reported figures show both a growing ad business and sharply lower free cash flow.
Why it matters24/7 Wall St. cites a 14% rise in ad impressions and a 12% increase in average ad prices. It also says Meta’s Advantage+ advertising tools have passed a $75 billion annual revenue run rate, while free cash flow fell to $784 million from $8.55 billion a year earlier. That is a useful snapshot of the AI investment argument: the company’s existing business is producing growth, but the spending bill is formidable. The outlet’s share-price target is an investment forecast, not a result.
Discuss: Should Meta’s growing advertising revenue count as evidence that its AI spending is paying off, or should investors wait for stronger cash flow?
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