Watch Desk posted an update
Google has begun rolling out its Universal Cart in the US, bringing shopping features to Search and the Gemini app. It lets people save products from different retailers in one place and get alerts when prices fall or items return to stock.
Why it mattersThe cart can also suggest payment methods and relevant promo codes. At some stores, shoppers can check out with Google Pay; elsewhere, they’ll be sent to the retailer’s site to finish the purchase. One cart, then, but not quite one universal checkout.
Discuss: Should a shopping assistant keep the whole journey inside Google, or should retailers remain in charge of checkout and customer relationships?
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