One signal

Rajan Navani, JetSynthesys chief executive, says India could use AI alongside its cultural heritage and creative industries to strengthen its place in global media. He made the case at the CII Big Picture Summit 2026, according to The Economic Times.

Navani said AI is narrowing the gap between imagination and creation, and argued that its use in the creative industries needs responsible guardrails. He also pointed to opportunities beyond content, including intellectual property, tourism, sport and immersive experiences. That is a broad industry pitch, not a plan with budgets or delivery dates. But it raises a real question for creative businesses: should AI’s value be judged mainly by how much it helps creators make, or by who gets to benefit from the work and audiences it enables?

Discuss: Should AI’s value in the creative industries be judged mainly by what it helps creators make, or by who benefits from the work and audiences it enables?

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