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Event organiser Informa Markets is using a specialist AI tool to help win sponsors and exhibitors, according to Event Industry News. The article says the company’s 2026 revenues have grown significantly without extra headcount, and identifies the tool as Super Benji.
Why it mattersThat is a concrete business use for AI beyond saving time: helping teams find prospective sponsors and tailor outreach. The report gives no revenue figures, so the scale of the gain remains unmeasured.
Discuss: Would you trust AI to personalise sponsor outreach, or does that risk making business development feel more automated than personal?
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