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Candidates and political action committees have spent more than $137 million on 220 AI-generated campaign ads in the US this year, according to the New York Times. Around 70 per cent of the videos did not disclose their AI use, the report says.
Why it mattersThe ads range from subtle enhancements to convincing deepfakes, according to the Times. The figures offer a concrete measure of AI’s place in US campaigning, beyond the usual argument over what might happen next. The disclosure gap is the sharpest point: viewers may be encountering AI-made campaign material without being told.
Discuss: Should political ads have to disclose AI use, or would that rule be too broad to enforce fairly?
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