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M.G. Siegler argues that AI personal assistants may finally find an audience because they can act proactively, rather than leaving users with a blank prompt and a task to invent. In his 15 October essay, he says staying power will depend on ongoing usefulness, including helping people save money.
Why it mattersSiegler sees distribution as a key advantage for products such as Meta’s Muse and Apple’s built-in assistant. That is his assessment of a crowded market, not proof that any one assistant has won. The hard part is still making the clever demo useful on an ordinary Tuesday.
Discuss: Would you trust a personal AI assistant more because it is built into a service you already use, or less because it has access to more of your life?
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