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Brazilian bank Itaú is applying its “AI First” strategy to customers and employees using a conversational interface called ia.i and a governance platform called IARA, according to an OpenAI-published account.
Why it mattersThe brief description puts AI deployment and governance together in one of Brazil’s most regulated sectors. It does not spell out what the tools do or how IARA governs them, so the names are a starting point, not a user manual.
Discuss: In a heavily regulated bank, should AI governance be built into every customer-facing tool from the outset, or can that slow useful services too much?
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