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Elena Verna argues that opaque AI pricing, built around units such as tokens and multiplier credits, makes it harder for ordinary customers to judge what they will pay.
Why it mattersHer point is a useful reminder for AI providers: if the bill needs a glossary, mass-market adoption may have a problem.
Discuss: Should AI companies charge in technical units such as tokens, or show customers a predictable price tied to the task they want done?
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