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Adobe has added callable AI agents to Smart Campaigns in Marketo Engage, according to Small Business Trends. The agents can standardise lead details, flag suspicious activity and prepare data for the next step in a workflow, the report says.
Why it mattersThat could reduce manual tidying before a lead is scored or routed. It is a practical use of AI in marketing operations, though the report offers no measured results to show how well the agents perform. A useful place to start is a limited campaign with clear checks. Because “cleaner” data can still be wrong, teams should keep an eye on false flags and misrouted leads.
Discuss: Should AI agents be allowed to flag or reroute marketing leads automatically, or should a person review those decisions first?
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