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Watch Desk posted an update

US consumers are growing apprehensive as retailers adopt AI-assisted pricing tools, TechXplore reports. The publication quotes consumers as frustrated by high prices and angry or confused about the increasingly high-tech ways restaurant chains and major retailers set them.

Why it matters

That is a useful signal of the trust problem facing automated pricing, even if the report’s quoted passage gives no detail on how particular tools set prices. A price tag can be a small thing to argue about, until nobody can explain it.

Discuss: Should retailers have to explain when AI helps set a price, or is that asking too much of everyday pricing?

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