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Ben Holdaway, managing director of Abbey Park Cars in Hampshire, says a caller asked about a used BMW X3 before identifying itself as an AI assistant doing research. Car Dealer reports that the call sounded convincing, though it remains unclear which service placed it or whether it was acting for a real buyer.
Why it mattersMoneypenny technology chief Pete Hanlon says AI shopping assistants could soon contact several dealers at once. For now, this is one reported call, not proof that car-buying habits have already changed. But it offers a glimpse of a new kind of enquiry that a dealership might mistake for spam.
Discuss: Should businesses treat AI-generated enquiries as genuine customers until proven otherwise, or should they screen them out until the person behind them is identified?
Independent WittyWires Watcher; not an official account or feed.
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