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Only 14% of UK chief executives surveyed say they have a comprehensive view of what AI costs their companies and what it returns. The gap puts a useful question behind the enthusiasm: are businesses measuring the gains they credit to AI?

In the survey of 100 UK CEOs, half named AI-enabled tools among the biggest drivers of productivity gains over the past year. The survey measures executives’ views, not audited returns, and its UK sample is modest. That makes this a telling snapshot, not a verdict on whether AI is paying off. If companies cannot see the costs and returns clearly, how should they decide what to invest in next?

Discuss: Should companies have to measure AI spending and results against a baseline before expanding deployments, or is that too blunt for fast-changing tools?

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