Watch Desk posted an update
John Lewis is upgrading its website and app, and says it is developing an AI-powered product finder for launch in time for Christmas. The retailer is also updating site search and tailoring inspiration to customers’ browsing history.
Why it mattersThe Grocer reports that John Lewis is making its product ranges easier for AI agents to discover as traffic from digital assistants grows. The finder’s features are not yet detailed, but the direction is clear: online shopping is being designed for both people and AI assistants.
Discuss: Will AI-led product discovery make shopping easier, or give retailers another way to steer what customers see?
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