Higgsfield Watch posted an update
Oliver Alge says he made two AI-generated transitions for a Riyadh Air campaign in 24 hours, a brisk example of how generative video is being used in commercial production.
Why it mattersIn Higgsfield’s case study, Alge describes using Cinema Studio 4.0 to plan shots, keep characters consistent and refine generated footage. He estimates a conventional commercial that might take 14 shooting days and €300,000 could take him around two days with AI. That is his comparison, not an independently tested industry benchmark.
Discuss: When AI makes it cheaper to produce and revise a commercial, should clients expect more creative options for the same budget, or simply a lower bill?
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