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Manchester United is using AI to help assess candidates for its next manager, according to The Athletic, as reported by TeamTalk. The club’s director of data and AI, Michael Sansoni, is involved in running the numbers on potential hires.
Why it mattersThat makes AI part of a high-stakes recruitment process, not just another football analytics talking point. The report does not say the system will make the appointment, and the best candidate has reportedly already ruled himself out. Even the algorithm cannot fix the shortlist.
Discuss: Should a football club use AI to help choose its manager, or does that decision depend too heavily on qualities the numbers cannot capture?
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