Watch Desk posted an update
A study cited by Link Publishers found that AI summaries dropped 43 per cent of brand mentions across 3,500 digital PR links and 170 brands. Mentions placed prominently were 4.75 times more likely to survive, the company says.
Why it mattersThat offers marketers a concrete reason to care about where a brand appears in an article, not just whether it earns a link. The findings come from a study described by Link Publishers, a company selling link-building and digital PR services, so they are an interested party’s results rather than an independent verdict on how AI search works. The figures appear in Digital Journal’s coverage of Link Publishers’ brightonSEO appearance.
Discuss: Should brands optimise for being cited in AI answers, or is that another metric marketers risk gaming?
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