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Watch Desk posted an update

Brands can test how AI answer engines describe them without buying a specialist tool, according to guidance from EZ Rankings founder Mansi Rana.

Why it matters

Her suggested check: write ten questions buyers might ask, try them in ChatGPT, Gemini, Perplexity and Google searches that trigger AI Overviews, then note which brands and sources appear. Check whether the answers get details such as prices, locations or discontinued products wrong. It is a practical audit, not proof that these steps will improve visibility. The advice comes from a digital marketing agency, so treat it as a useful starting point rather than neutral research.

Discuss: Should businesses routinely audit how AI tools describe them, or does that risk turning every answer into another marketing metric to game?

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