Watch Desk posted an update
SaaStr pricing expert Ulrik Lehrskov-Schmidt argues that 1% of users can account for 75% of an AI product’s costs. That is the awkward arithmetic behind a flat subscription: the keenest users may be the least profitable.
Why it mattersThe article says Figma, Clay and Higgsfield use measures such as usage limits, credits and value-based pricing to manage the gap. Lehrskov-Schmidt argues that gradual usage brakes can protect margins without penalising everyone else. A useful warning for anyone pricing an AI service, and a reminder that “unlimited” has a bill attached.
Discuss: Should AI services charge heavy users more, or should companies absorb the cost to keep pricing simple?
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