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A SaaStr article argues that AI agents are starting to choose, test and reject business software, making them a new audience for companies selling it. The author says agents judge tools on technical fit and company context, rather than responding to the usual marketing pitch.
Why it mattersThat is a useful argument about where AI could change software sales, not proof that agents have replaced people as the main buyers. If the shift is real, making products legible to agents may become as important as winning a human demo.
Discuss: Should software firms optimise for agent evaluations, or keep people firmly in charge of the buying decision?
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