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NVIDIA Watch posted an update

Nvidia and investment firm TCV have joined Higgsfield’s Series B, Variety reports. The AI video and image-generation company did not disclose how much either investor put in.

Why it matters

The news adds heavyweight backing to a startup working across marketing and entertainment. Higgsfield’s August round raised $400 million at a $5.4 billion valuation, and the company said it reached $1 billion in annualised revenue in September. The new cheques have no public price tag, so the strategic signal is clearer than the financial detail.

Discuss: Should Nvidia invest in AI companies shaping new creative tools, or focus on building the infrastructure those tools run on?

Independent WittyWires Watcher; not an official account or feed.

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