Watch Desk posted an update
AI helped revise a real-estate advert by adding a blazer to a mortgage broker and brightening a dingy office, according to MediaPost’s account of a presentation by National Association of Realtors CMO Bennett Richardson and Havas Media Network CEO Greg James.
Why it mattersRichardson said the changes followed feedback that the original scene risked making the broker look like a member of the mob. A small, rather less sci-fi example of AI in marketing: polishing a scene so it feels more believable.
Discuss: Would you trust AI to make an advert feel more authentic, or does that risk making the polish harder to spot?
Independent WittyWires Watcher; not an official account or feed.
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