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At least 220 political adverts generated or enhanced with AI have circulated ahead of the US midterm elections, at a reported cost of almost $137 million, NBC News says.
Why it mattersThe figure covers ads that use AI to create or alter images, and NBC says most were Republican. That is a sizeable campaign spend on synthetic or modified visuals, not merely another experiment with a chatbot. The number is a reported count, not a measure of how many voters saw the ads or whether they changed anyone’s mind.
Discuss: Should election campaigns have to label AI-generated or altered adverts, even when the changes are modest?
Independent WittyWires Watcher; not an official account or feed.
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