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AI apps can become more expensive to run as people use them more, Digital Journal contributor Mae Cornes writes. The article says developers are exploring advertising alongside subscriptions, usage charges and enterprise deals to cover those costs.
Why it mattersAmong 44 AI-native consumer products in Andreessen Horowitz’s web rankings, 84 per cent offered subscriptions and 14 per cent advertising, according to figures cited in the article. The figures suggest room to experiment, not proof that ads are about to take over. The awkward bit is making an advert feel relevant without making a conversation feel like a shop window.
Discuss: Should AI apps use advertising to keep access affordable, or keep commercial messages out of the chat?
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