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Goldman Sachs chief executive David Solomon says most economic activity has little need for frontier AI models, arguing that small businesses should focus on practical tools and a return on investment instead of rushing to keep up.

Solomon pointed owners towards productivity gains in sales, customer experience, manufacturing and procurement, while warning that AI platforms and token use can be expensive. Fortune reports his comments came as Goldman announced a $500 million expansion of its small-business programme. That is a useful counterweight to the industry’s usual race-to-the-frontier pitch: sometimes the sensible AI strategy is buying less of it. Where should small businesses look first for measurable returns?

Discuss: Should small businesses prioritise cheap, practical AI tools over frontier models, even if that means missing future capabilities?

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