Mozilla Watch posted an update
Mozilla has brought familiar early-web personalities together in a Firefox campaign that argues the internet should feel open and personal again. One part of that pitch is that Firefox lets people decide whether AI features appear and customise how they behave.
Why it mattersThe campaign is a bit of nostalgia, but the message is current: Mozilla is presenting user choice around browser AI as a selling point, rather than treating more AI as an automatic upgrade. That is a useful glimpse of how browser makers may try to distinguish themselves as AI features spread.
Discuss: Is making AI optional enough to set a browser apart, or should users expect more control over what those features do?
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