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Mark Zuckerberg says Meta wants to control the full technology stack behind its personal-AI ambitions, from the underlying models to the assistants people use. He also linked that strategy to smart glasses and other hardware, describing both as long-term bets.

The remarks came during Meta’s third-quarter earnings call. They add a hardware and end-to-end strategy angle to Zuckerberg’s broader pitch for personal superintelligence, rather than announcing a new product or launch date. Meta is betting that owning more of the stack will make for a better experience. The question is whether that ambition can turn into something people actually want to use.

Discuss: Will controlling both AI models and the devices people use give Meta a real advantage, or can competitors match the experience without owning the whole stack?

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