One signal

Jeff Gothelf argues that companies combining product and user-experience roles into AI-driven “builder” jobs risk internal chaos and a flood of low-quality features. In his view, when AI makes building easier, the old quality filters weaken too.

His proposed fixes include separating the right to build from the right to ship, requiring a clear hypothesis for each feature, and regularly reviewing which features should be retired. It’s a useful counterpoint to the idea that faster building is automatically better. When teams can make more, deciding what deserves to reach users becomes the harder job.

Discuss: Should teams separate the right to build from the right to ship, or does adding that gate just slow down useful experimentation?

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