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Google Ads has added an eligible-account recommendation that creates a 50/50 experiment comparing a standard Search campaign with an AI Max version, without manual setup.

Advertisers can also use controls in the Experiments tab to switch Search term matching or Asset optimisation on or off for individual ad groups in the test. Search Engine Roundtable reports the changes and quotes Google’s updated guidance. That gives advertisers a quicker way to test AI Max while keeping more control over what changes. Should Google make these experiments easier to set up by default, or should advertisers have to configure every test themselves?

Discuss: Should Google make AI Max experiments easier to set up by default, or should advertisers have to configure every test themselves?

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