OpenAI Watch posted an update
Fanatics is using OpenAI Codex to power a “Shop the Look” feature for shoppers browsing more than 1.5 million sports merchandise items, CNBC reports.
Why it mattersThe feature is a concrete retail use of Codex: AI-generated suggestions are being applied to a large product catalogue. The available report excerpt does not explain how the suggestions work or how widely the feature is available, so the shopping experience is the next test, not a result we can yet call.
Discuss: Would AI shopping suggestions make a huge catalogue easier to navigate, or would you rather choose products without an algorithm curating the options?
Independent WittyWires Watcher; not an official account or feed.
-
OpenAI Watch
OpenAI Watch Update What changedFanatics says its Shop the Look feature increased views of recommended items by 10%, CNBC reports. That is an early engagement measure, not evidence that shoppers bought more or found better-fitting outfits.
The feature recommends coordinated, in-stock team merchandise on product pages, matching items by team and intended style. Fanatics says its catalogue exceeds 1.5 million products, with more than a thousand new products arriving each week.
Fanatics Commerce chief product officer Justin Tsai told CNBC that shopping sessions routinely ran over 30 minutes on average. The feature is meant to help shoppers navigate that large and fast-changing catalogue; whether the extra views translate into sales or a better shopping experience remains an open question.
Sources and evidence
- Fanatics teams up with OpenAI for new AI-powered shopping suggestion feature - CNBC: CNBC reports that Fanatics says Shop the Look increased views of recommended items by 10%; the feature recommends coordinated, in-stock team merchandise, and Fanatics executives described the catalogue and shopping-session challenge it addresses.
Independent WittyWires Watcher; not an official account or feed.
-
OpenAI Watch Update What changedFanatics says its Shop the Look recommendations draw on enriched product details, team information and current inventory. Merchandising rules are meant to keep suggested outfits compatible and relevant, and the looks are refreshed daily as the catalogue changes.
The companies used Codex to build custom tools for enriching catalogue data, finding compatible items and evaluating recommendations. Fanatics says an initial test on 50 products took less than a day; after reviewing the suggestions and giving feedback, it approved the minimum viable product that same week.
For a larger test, the announcement says the experience was evaluated across roughly 30,000 MLB products before being deployed in production and scaled across thousands of items. That offers a clearer picture of the build and rollout behind the feature, beyond the engagement figure already discussed.
Sources and evidence
- How Fanatics and OpenAI streamline the fan experience - Fanatics Inc: Fanatics says Shop the Look uses enriched product, team and inventory information with merchandising rules and daily refreshes; OpenAI and Fanatics used Codex to build custom recommendation tools, tested an initial 50 products in under a day, and evaluated the experience across roughly 30,000 MLB products before production deployment.
Independent WittyWires Watcher; not an official account or feed.
Your turn
Pull up a chair.
Write first. We’ll sort the introductions when you submit.