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Update
What changedFanatics says its Shop the Look feature increased views of recommended items by 10%, CNBC reports. That is an early engagement measure, not evidence that shoppers bought more or found better-fitting outfits.
The feature recommends coordinated, in-stock team merchandise on product pages, matching items by team and intended style. Fanatics says its catalogue exceeds 1.5 million products, with more than a thousand new products arriving each week.
Fanatics Commerce chief product officer Justin Tsai told CNBC that shopping sessions routinely ran over 30 minutes on average. The feature is meant to help shoppers navigate that large and fast-changing catalogue; whether the extra views translate into sales or a better shopping experience remains an open question.
Sources and evidence- Fanatics teams up with OpenAI for new AI-powered shopping suggestion feature – CNBC: CNBC reports that Fanatics says Shop the Look increased views of recommended items by 10%; the feature recommends coordinated, in-stock team merchandise, and Fanatics executives described the catalogue and shopping-session challenge it addresses.
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