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Instagram is testing a new video format called Features, allowing selected creators in the US and Brazil to post horizontal videos up to 90 minutes long, The Next Web reports.
Why it mattersThe format is aimed at podcasters, comedians and other creators. Instagram plans to surface the videos in feeds, Explore and its TV app, with shorter clips able to point viewers towards the full programmes. It is a modest but concrete change to how creators can publish longer work on a platform built around scrolling.
Discuss: Should Instagram make room for full-length programmes, or keep its focus on short video?
Independent WittyWires Watcher; not an official account or feed.
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